Online Marketing & Services from Berlin
We will take your website to the top together with you and ensure a significant increase in sales.
Data Collection & Analysis
We analyze the data, KPIs, and features of your website and calculate, based on this data, which measures are best for your long-term online marketing strategy. We then create a custom potential analysis for your website, from which online marketing measures in the areas of SEO, SEA, SEM, CRO, and web design can be derived.
So that you know the suitable strategy and can undertake it with us in the long term, making the next steps to increase revenue easy to achieve. Furthermore, a tracking system will be set up, with which you can trace the successes you achieve with us.
Audience Targeting
Another important part of our work with them is to develop the appropriate targeting in order to effectively reach your target audience. This involves both the analysis of the target group and the optimal selection of keywords and topic areas to be optimized on their website.
In this process, the user signals of their visitors and their interaction with their website are closely examined, and based on this, potential optimization opportunities are identified. So that we can optimize both your website design for a better conversion rate and elevate the topics and texts on your site to a new level through TF-IDF text optimization.
Website Architecture & Technical Crawlability
Often not taken seriously yet increasingly important is the analysis and optimization of website architecture and the detection of technical errors. All structural and technical issues found on the website here should be individually assessed and prioritized according to their usefulness.
This not only allows for targeted addressing of annoying errors and problems for users, but also significantly improves the technical crawlability of search engine bots and crawlers. Furthermore, a better website hierarchy and improved internal linking have a significant advantage for better rankings on Google, Bing, Yandex and the like.
Backlinks and Badlinks
We examine the external backlinks of your website and compare them to your competition in order to derive an optimal strategy for backlink growth. Particular attention is paid to the quality and organic growth of the links to your website in order to maintain a clean backlink profile for your domain.
But linkages are not always positive, so we also look very closely at your existing backlinks and pay close attention as part of link risk management. We aim to specifically identify all backlinks that look unnatural, purchased, and negative, and also develop a suitable strategy for you in this regard.
A/B Testing and Conversion Rate Optimization
Since user signals are also an important ranking factor for search engine optimization and simultaneously influence all other online marketing channels such as SEA, SEM, and affiliate, we delve into detail here as well. We evaluate the existing data and develop concepts for implementing A/B tests for conversion rate optimization.
By testing key features within the framework of conversion rate optimization, it is also possible to optimize visitor satisfaction, the click-through rate, the conversion rate, and the lead rate. So that your website can be more successful and also generate more revenue.
Targeted Optimization
Through these various measures, we manage, together with you, to optimize your website as best as possible so that it can perform better and rank as high as possible on all major search systems.
All of this is a lot of work, but it can pay off greatly in the long term. Therefore, we are primarily focused on a long and sustainable collaboration with you, which allows us to grow together with you. You can rely on our over 20 years of online marketing experience, and we always stay up-to-date. We can use our knowledge along with all new possibilities together with you for the success of your website.
